When you work with an art dealer, they take care of most of the exhibit marketing. That's one reason they collect big commissions on the sale of your artwork. When you hang your own show, you are in charge of promotions. People don't come unless they know there is something worthwhile to come to. Marketing is just helping the right folks know that something special is happening at a particular time and place.
Audience — who could I get to come? Who is my most likely audience? How do I contact them?
Do I need particular contact information in order to get word to them? (mailing address, email address, campus mailbox, phone number)
Do I have any centralized ways to contact a lot of my audience quickly? (Facebook groups, twitter, chapel announcements, radio stations, tv, email list, bulletin boards around campus...billboards ...banners trailing behind biplanes over a football game?)
You can announce your exhibit to friends, family and other supporters by sending them a personal invitation to the exhibit. This is really the main way that you enable them to set aside time to come to your opening reception. There are several ways to send invitations and creativity is certainly encouraged.
Printed invitations in envelopes | Mailed Postcards | Campus-mailed pieces | Email | FaceBook
Postcards are the least expensive mailed option. Regulations are linked below, but generally a) observe max and min size restrictions, b) leave room for address, postage and bar code and c) use heavy card stock (not lightweight bond paper).
Dimensions for Post Cards.
The U.S. Postal Service has some rules about how much space must ba allocated for stamps, addresses and barcodes.
Info on the maximum and minimum sizes of postcards. | More Postcard official info.
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